Sham = Steven Meisel Ads for W Magazine

fake/fāk/

Noun:	A thing that is not genuine; a forgery or sham.
Adjective:	Not genuine; counterfeit.
Verb:	Forge or counterfeit (something).
Synonyms:	noun.  forgery - counterfeit - sham - fraud - imitation adjective.  false - counterfeit - spurious - bogus - sham - dummy verb.  counterfeit - forge - falsify - fabricate - simulate

I highly recommend picking up the art issue of W Magazine. You'll enjoy these "fake" ads created and shot by Steven Meisel. They remind me, in a great sort of way, of the work that Maurizia Cattelan and Pierpaolo Ferrari create for their pet project, Toilet Paper Magazine.